Overview
Our brains are wired to be biased in favor of the familiar.
Types
| Name | Description | Sources |
|---|---|---|
| Mere exposure effect | The tendency to express undue liking for things merely because of familiarity with them. | [1] [2] |
| Shared information bias | Known as the tendency for group members to spend more time and energy discussing information that all members are already familiar with (i.e., shared information), and less time and energy discussing information that only some members are aware of. | [1] [3] |
Practical Perspectives
- It may be helpful, in the course of making a decision, to notice whether any option or element is more familiar than another and thus subject to a familiarity-class effect.
References & Acknowledgements
[1] Wikipedia contributors. "List of cognitive biases." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 14 Jul. 2020. Web. 23 Jul. 2020. link
[2] Bornstein RF, Crave-Lemley C (2004). "Mere exposure effect". In Pohl RF (ed.). Cognitive Illusions: A Handbook on Fallacies and Biases in Thinking, Judgement and Memory. Hove, UK: Psychology Press. pp. 215–234. ISBN 978-1-84169-351-4. OCLC 55124398.
[3] Forsyth DR (2009). Group Dynamics (5th ed.). Pacific Grove, CA: Brooks/Cole.
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